Instagram is the hottest social media platform around today. It’s second in popularity behind Facebook, but for Gen X, it is the only site they want to use. The photo-sharing site has more than 300 million active daily users from around the world. It is essential to include your small business in the fun that people are having on this platform, but if you don’t handle the injunction carefully, you won’t create the buzz that you want and need for success. Don’t let those worries frustrate you. The tips below will help you create a small business IG profile that stands heads above the competition.
Generate a Great Handle
The first requirement of joining IG is creating a handle. This is your user name and the name people will use to find you on the site. Choose your company’s name or something similar if it is too long. Make sure the handle that you choose is not in use already. If it is, be sure to choose a name that identifies what your company does and that’s unique.
The Bio Page
The bio page is your first impression to the world. You’re limited to just 150-characters so it is important to use the right words, phrases, and content that will pique the curiosity of the reader to make them want to follow you. Ensure that your words are clear and do not be afraid to show your personality. It is okay to use hashtags as well. The bio is the place where clickable links are allowed so it is easy to update the bio at any time when fresh content is necessary to share with your followers.
Did you know that many companies sell followers that you can buy to kick start your brand? Many people have taken advantage of the chance to buy active Instagram followers and you should be one of the next. When you buy active Instagram followers, it is easy to set yourself apart from the competition and build a name for yourself on social media.
Curate Great Content
Instagram is a photo sharing site. Billions of photos are shared on the site every single day. Be sure that your photos count and choose quality images that positively reflect your brand. It is okay to provide information and fun content in addition to that which promotes your company. In fact, most of your followers will appreciate the variety of content. Learn your KPIs, or key performance indicators, before curating any content for better engagement on your posts.
Use a Business Account
IG allows users to choose from a personal and a business account. Obviously, you’re a small business owner and need the business account. Be sure to upgrade, as you’ll have access to information for analytics that personal accounts do not include. Analytical information allows you to tailor better content for our audience, learn the best times to post content, and much more so it is valuable details that you need.